Blogging to Build Your Online Store and Increase Your Profits
By Nicholas Hurd
Every e-Commerce website wants visitors. Blogging can bring some of these visitors. While it is really that simple, isn’t it better to know more about how blogging really helps?
Direct sales are not the only way to generate sales. Creating an email list, handling inventory and cold calling potential customers can only go so much. After a while, you are going to reach a threshold.
At that time, blogging can help you break new ground. While you are busy pursuing strategies to convert visitors into customers, don’t neglect the reason why these customers found you in the first place- content marketing. For most websites including e-Commerce websites, content marketing means blogging. And the best thing about blogging is, even infrequent blogging can help you attract visitors. Doesn’t this sound like a good strategy if you are holding a full time on the side?
Blogging can help you increase your search engine rankings
Some e-Commerce websites have a small audience. So there is always the temptation to stop blogging (you feel no one will read it). But don’t stop writing. On the contrary, not blogging will ensure that your audience remains small. Blogging can help you in SEO, which is especially true if people like your content and are linking to it. Here are some more ways blogging can help. First of all, blogging adds more pages to your website, increasing the number of internal links.
Internal links are good but external links are much better. For example, when people share your blog post on their social media pages which is further shared on other websites, it increases your search engine results drastically. The more external links you get, the higher your website ranks in search engine results.
Writing regularly in your blog also portrays that you are updating your website regularly, which means search engines will be on top of it. Every page that you add, shows that your website is active, which is again rewarded by Google with a higher rank. Regular blogging also gives you an opportunity to use keywords or create content around keywords. Now when someone searches for that keyword, there is a high probability that they will find your website.
Blogging as a platform to share stories
Adding entries to your blog regularly is one the best ways to build repeated customers. Facebook posts and Twitter tweets only help when you have something to say. Pinterest and videos take a lot of work. You can do all these things with a blog post too. Just think about it. A blog has a headline, which tells the user what he can expect. Next comes the story. You can also include visuals.
Basically, a blog post is a good way to tell a story. For instance, you can write about how you founded your e-Commerce company. Did it start as a side gig that evolved? Maybe, you found a niche and decided to exploit it. Maybe, something caught your eye when you went abroad and you decided to build a similar product for your region. Besides telling a story, you can also use your blog to feature your products.
Blogs can bring attention to your e-Commerce website
Writing good content, which gets shared and ranks higher on search engines, boosts the chance for your e-commerce website. Every time someone links to your blog entry or shares it on their social media profile, Google pays more attention to your blog. Blogging is also a good way to demonstrate your expertise in your niche. It can help you earn your customers’ trust (and a customer who trusts you, is more likely to purchase from you). You don’t even have to spend a lot of time to blog. You can do it, alongside your regular job. And best of all, blogging is free.
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