Free Traffic - 6

Add Content to Your Site

  To get visitors to your website, you need content to draw them there. And to get them to return and invite others, you need to keep this content updated and fresh. Here are popular ways to add the content you need to your site.

1. Articles – Write articles about your topic and post them on a regular basis. If you need help, grab some library books about writing, or hire help from online bidding sites like Elance.com where you can post projects for free and invite writers to bid.

Another option is to visit article directories on the Internet like Ideamarketers.com or GoArticles.com where authors grant permission for others to post their articles on websites, in ezines, etc. as long as their bylines remain in tact. Search articles in your niche and post them on your site.

2. Graphics / Template – Present an eye-appealing site for your visitors. Coordinate colors with a professional template and graphics. Add photos of events you attend, clients using your products / services, and others relating to your niche / industry. Invite visitors to send in their photos, too. Digital content is very popular!

 

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3. Direction / Sales Copy – People also need some direction once they arrive at your website. So make sure to have good sales copy there to welcome them, describe what features and benefits the site has to offer, then tell them what to do - -where to click next, etc. A beautiful full-color web page of images doesn’t do much good without direction. Otherwise, people will click away and move on. Make sure to update this sales copy every so often, too. People don’t want to return to the same old stale stuff!

4. Interaction – Many people like interactive content. So add some; chat room, forum, places to submit their own articles, reviews and comments, contests. And keep these updated.

5. Multimedia – Audio and video files are hot with many audiences today. So test and see if your website visitors would like audio / video clips. You could add some as tutorials, case studies or site tours, promoting your products and services – and you!

6. Navigation – Have basic navigation so that people can find their way around your site. And test frequently to get rid of links that lead nowhere.

So make sure to have a variety of content. Keep it fresh by continuing to add more on a regular basis. And make sure visitors can find it with good site navigation!

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